why is color pink associated with girls?
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example of pink tax. the source of image: http://money.cnn.com/2016/02/03/news/female-male-products-pricing-boots/ |
The phenomenon of certain colors represented to represent a particular group is created by society. There are various reasons for this phenomenon, and I think one of the reasons, in the capitalistic society, is marketing.
Color marketing is one reason of color pink associated with girls. Men's products are mainly used for blue and black, while female products are mostly pink and red. Moreover, sometimes women's goods are not unique to male products except for that painted the pink color. It is a variable stereotype that a warm, colorful color is considered a woman's color. It is a relative and fluid phenomenon that pink is used as a symbol of women's color. In the past, pink is men's color.
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