Introduction to Sociology / Race and Ethnicity / YERIM PARK





1. summary
 
What is race?
races are objective, naturally occurring divisions of humanity.
there is a strong relationship between biological races and other human phenomena.
race is therefore a valid scientific category that can be used to explain and predict individual and group behavior.
There are prejudices, discriminations and bias depending on race.
For example, there is a difference between income and wealth depending on the race. This also involves regional characteristics, which result in the development of geographic nationalism. However, according to the trend of globalization in the 21st century, multicultural families are being created by the combination of various ethnic groups. The ethnic distinction is becoming meaningless.
 
 
 
2.3 I THINK..
 
 
 
 
 
 
 
But racial discrimination is rampant.
 
Dove, a household goods brand of Unilever, posted 3 seconds of video content on its Facebook page. It was a short edit of the TV ad that was launched as part of the new ad campaign. This video is an ad for a bodybuilder, in which a black woman takes off a brown t-shirt and a white woman in an ivory T-shirt appears, and this white woman takes off and a Latino woman appears. It was a short ad editing video, but it quickly spread to the SNS with ads that black women turned into white women. It is a racist advertisement that has spread to people. Major media outlets have criticized the advertisement as "PR disaster" while dealing with the news ahead of it.
 
The reason that Dove's ad was so blamed was that it reminded of the adventurous custom of describing black people as "dirty" and white as "clean" from the 19th to the early 20th century.
 
ALL people are an equal being. It is the same whether someone or I go anywhere. Racial discrimination in the world that aims for and conforms to equality is a terrible thing. There is no country in which modern societies are legally represented like slavery wherever they go. It is now in the 21st century. It is not 18th to 19th century. If such racism is right, they think they have a degenerative thought that stays in the minds of the 18th and 19th centuries.

 

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